: Login
 Welcome to the Sturgis Buffalo Chip's Legends Ride® on Monday, August 3rd, 2015!

I Want to Reserve Now!

Who: The biggest names in television, film, music and motorcycling, and YOU!
What: The Ride that Rocks!™
When: Monday, Aug. 3, 11:00 a.m.
Where: Historic Franklin Hotel in Deadwood to the Legendary Buffalo Chip
Why: To raise significant funds for local charities

The Sturgis Buffalo Chip® invites you to participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 3, 2015: the eighth annual Legends Ride®! This event is dedicated to bringing rally goers together to raise significant funds for local charities. The Legends Ride has, since its inception in 2008, raised nearly $400,000 for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling.

The Legends Ride excitement kicks off at 11 a.m. in front of the Historic Franklin Hotel and Silverado Casino. The City has closed that stretch of Deadwood’s Main Street for Legends Riders to register, pick up swag bags, and mix and mingle for the festivities to be held right there on the street.

Biker celebrity John Paul DeJoria, founder and owner of Patrón Spirits and other companies, will co-host festivities from the stage set up in front of the Franklin Hotel. JP will call up celebrity builders, actors and musicians from the audience, and introduce you to the Special Olympians who benefit from riders’ contributions. He’ll also present the students who helped build 2015’s two award-winning Legends Ride bikes and assist in the live auction that will send the bikes home with a lucky rider like you!

The excitement will continue immediately following the auction, as everyone mounts their bikes to begin the scenic Black Hills ride leading to the Buffalo Chip’s Russ Brown Events Center. Legends Ride Group 1 (200 bikes) will depart from Historic Deadwood followed by other Legends Ride Groups (200 bikes each), each spaced a few minutes apart. All riders will reconvene at the special riders-only reception complete with complimentary food, drinks and viewing of the world-class Motorcycles As Art exhibit.  

The Legends Ride is truly iconic. Its high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles. Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the 75th Sturgis Rally by reserving your tickets online or calling (605)-347-9000.

I want to reserve my place on the 2015 Legends Ride!

I want to purchase my 2014 Legends Ride Group Photo!